Launching the contest on Instagram successfully is supposed to be a proven strategy for marketing in order to enhance conversation and capitalize on user generated content and it needs little more commitment for the participants. To get yourself up, here are the detailed steps to enhance engagement on Instagram contest.
Plan Your Objectives & Goals
Before starting contest, make sure to plan it in advance. It is vital to set a purpose to start contest. Whether you like to build the followers’ list or improve your brand presence, it is important to set a different goal to never leave you confused whether or not you are successful. To narrow down your focus, you have to think about the audience you have to reach. You have to plan a budget and time schedule for contest. You have to get these details prepared to make your contest more effective.
The most effective and engaging contests are the ones which ask audience to post their own pictures. Brands make contests on the platform in different ways. Because of it, you have to highlight and build what it needs for audience to enter the contest. Here’s how to enter the contest –
- You have to tell your audience to like or comment on your posts
- Talk to your audience to follow you only or make a post
- You have to approach your audience to share a photo or video on Instagram with specific hashtag or theme.
- You should ask your audience to tag your brand to their posts.
You have to set specific guidelines to join the contest and get it clear on marketing strategy.
Get Perfect Hashtag
For any amazing contest, best hashtag is considered to be very important. Without having Instagram hashtag, it is not possible to have any connection between contests and the one that are being generated. Simply speaking, hashtags are intended to build contest or recognition in a way to improve and share participation. It can really be difficult to create a perfect hashtag. If timeframe is added on your Instagram contest, you can easily create hashtag you don’t look again and again. There are several hashtags being made every day. It is difficult to land on something unique and attractive.
Determine How to Shortlist the Winners
You also have to tell your participants on the selection of winners. Most of the contests are based on the vote or jury. You can allow your participants to compete for the likes and choose winners according to votes. This way, you can build your presence and reach and your audience will love to share their posts with their friends and get the most of likes.
Set a Clear Theme
Most of the contests are based on user generated content. So, you have to pick a theme in a way that users may know the kind of pictures and videos to publish. You basically need to pick a theme that can align well with your market, product or services.