Instagram is known to be an online application you can use to share videos and photos. Instagram follows the footsteps of Twitter and Facebook and it has quickly become a well-known social media tool. Originally, Instagram was developed so well that people can apply various filters to the photographs they taken on their mobile devices and they can easily share and upload these pictures with their friends using the app. Recently, Instagram video is known to be the recent feature on Instagram. Video was introduced to Instagram and can also be uploaded and video clips are limited to around 3 to 15 seconds long.
Why Businesses Switching to Instagram?
- Around 70 million pictures uploaded every day
- There are around 300 million users across the world
- Account is free to register and you won’t have any barrier in entry
- Businesses like L’Oreal, Levi’s and several others have been able to improve awareness of services and products, to increase recognition, to run successful competitions, promotions and giveaways, and to showcase the community to attract and inspire potential customers to engage with their service, product or brand.
- Run successful competitions, promotions and giveaways
Small Business Marketing Success
Instagram seems to be a very popular app among direct sales businesses because of its visual aspect. A lot of businesses which are based on products like jewelry, clothing, and makeup have achieved significant success with the help of Instagram. This is so because the application allows photos to be shared and posted either using or wearing these products. For example, food manufacturer might want to post pictures of someone sharing meal, cooking meal, or hanging out with friends with their food products.
It is not limited to leading brands because there are many small businesses which have been able to get the most of Instagram to enhance engagement. For example, The Kettle Black, a Melbourne based café had around 45000 followers in the beginning of 2016 and achieved it with using best photographs of their images and food of café meals that users would like. Food bloggers and various Instagram users would like the foods you may be sharing.
Social media stars, bloggers and several celebrities have enjoyed decent fan following online with hundreds and thousands of followers on their Instagram accounts. There are several eyes attracted to this influencer group which are ready to see your service or product. The audience has built huge engagement for you. You can definitely form the engagement by tapping in it and getting the product uploaded on their Instagram feed. It can surely help you grow your audience base quite faster. It takes time to know your important influencers in the industry and you can definitely tap in it.
Hashtags to Improve Business Exposure
If you want to get into Instagram, you have to spend some time up doing hashtag research. Hashtags are known to be the tags that can be added in the caption of photos you upload. You have to use #symbol to create hashtags behind the tag and add several keywords or one keyword without spaces after hash.