Instagram is literally very impressive platform. It has highest engagement of all other social networks and it is the fastest growing social network. Instagram has got secret formula to present visual content to the audience. Despite all the unique features, businesses are still wondering what to make of it. Here’s what you can do to get the most of this social platform –
Instagram is probably the most popular and valuable secret to gain exposure and distribution on this platform is using hashtags properly. Hashtags are far more effective to enhance your reach than just posting to real audience. It is important to research hashtags to get the most effective reach. With the help of best hashtag practices, you can get more followers. You may want to do trial run and see the number of followers a specific hashtag has before choosing the best hashtag.
Customize Your Bio
Everyone knows how it is beneficial to have an attractive bio. But some bios look more appealing than others in Instagram. This way, you have to write your bio in a Word document and paste it on your account.
Match the Message with Medium
Instagram has its own set of culture and rules like any community. A photo with heavy hashtags may be the best choice for Instagram but look for the place on Twitter or Facebook. Your digital audience can help you meet your content requirements. Just by knowing the location of your targeted audience in digital space, you can decide the best social media platform to keep focusing on your online presence. Make your message fit the platform when it comes to use Instagram. It is better to repurpose your 15 second bumper ad but well edited and placed ad can grab the eyes in your stream.
There are several successful accounts which have unique theme that carries with each of the pictures. You need to ask yourself. It may mean that you are absolutely based on location. You may also be a small restaurant owner who wishes to showcase its delicious menu.
Focus on the Whole Post, Not Only the Image
You shouldn’t overlook the caption when it comes to post to Instagram. Hashtags may improve context and images may be the center of attraction, but caption should tell the whole story. Captions are really very important aspect of the picture. Telling the whole story with captions can give a little insight to the followers as an expert and context of picture.
Take Better Photos
Instagram is known to be photo-sharing platform. It means content is very interesting by design. If you are using smartphone, you have to use mobile device to take photo on Instagram. Instead of using selfie camera, it is better to use rear camera to take pictures at higher resolution. To make your snaps stand out, ask someone else to take your photo or you can shoot blindly using rear facing camera. It will give better quality pictures.