Instagram is known to be the well known photo sharing app which gives the opportunity to look like professional photographers to its 50 million users worldwide. Instagram is known to have unique set of editing features and it has enjoyed great popularity over the years. Instagram has not just offered a whole new medium for the photographers, but also for the brands. There are several brands which have taken the edge to give behind-the-scenes, artistic look at their services or products.
There are several brands going to use Instagram inside pictures of their fashion shows and sporting events. There are several brands enlisted very influential users for the purpose of advertising. There are different brands which have been using this platform for branding, marketing and advertising. Some of them are –
- Red Bull – From the average social sites like Twitter and Facebook to the whole new social apps, Red Bull is certainly the industry leader for online marketing. Their presence on Instagram is certainly no exception. The posts from Red Bull includes ‘daily awesome’ photo and it keeps up with the legacy of ‘Flying Friday’ to keep their followers and fans engaged. Red Bull doesn’t keep you with just publishing amazing and engaging content, brand has always been popular for ‘Liking’ photos of other users.
- Puma – Instead of just rejoicing their offering of shoes, The Instagram account of Puma was developed to highlight all the amazing places shoes take you. Puma has been known to send influential users on Instagram to leading events across the world to take photos. Puma also send some influential and lucky users to Abu Dhabi to share Volvo Ocean Race on Instagram. As Puma lacks following of some other popular brands like Red Bull, using influential users to various photography events was really a great way to ensure more people to see the pictures.
- Tiffany’s – This brand has adopted Instagram about real love as the part of its campaign. They have assigned a popular fashion blogging couple. All they have to do is to take snaps of love stories in New York and Paris and share them on Instagram. The brand also gave opportunity to the couples to share their own pictures with Tiffany’s own Instagram filter. Along with just using Instagram in their true love campaign, Tiffany’s also used it to give an inside picture of how jewelry is made to their fans.
Despite the fact that Instagram is still a whole new platform to perform online marketing for your business, there are different brands harnessing the power of Instagram and getting the most of photo-sharing app for the purpose of marketing. Despite the fact that it may need a great amount of thought and creativity to work it in the social media strategy of the company, there are many people who have done it and seen great results and it has been accepted by users worldwide. Instagram has really been proved to be the best way to stay ahead of competition.