Photographers make photography page on Facebook, spend hours publishing on Flickr and 500px without getting any potential client to see their work. Basically, they are getting a lot of likes, followers, and comments from other photographers. On the other side, Instagram can be proved useful for them as it doesn’t take much time to develop your presence.
Instagram is Not Your Business Portfolio
Instagram is the way to show your recent work as a day journal. You never know how many times you have to show a picture to someone from a recent shoot as you cannot add photos all the time to your portfolio. Instead, you can post photos that you won’t normally add in your portfolio. You can also show images in more fun, more casual way. People love to see your behind-the-scenes shots.
Your Bio Must be Neat and Clean
Your bio and username are definitely the first thing visitors are going to see when they visit your profile. They should be designed well and are important. Email and location are two things which are often forgotten. Add your email to show your peers and potential clients where they may contact you. There are just two things referenced by Instagram – your account name and username. When it comes to start searching, it will look only for content in those fields.
Use Hashtags Properly
Hashtags can have both bad and good effects on your engagement and reach. If you are going to use them improperly, you will just receive more spam comments and bot likes, instead of real ones. First of all, be sure to use common hashtags like #photography, #photographer, or #sunset and your pictures won’t have long life on hashtag page. Keep in mind that you shouldn’t overuse a good hashtag.
When it comes to build an audience, keep in mind that most of your audience will want you to continue posting same images. For instance, I post usually editorial photography and architecture and that style is liked by most followers. You don’t have to limit yourself when posting just one genre, be sure to stay consistent in the posts. This way, your images can always reach large number of people.
Size of Images
There are huge differences between posting horizontal/vertical, square images or white border. Instagram originally started for square images because people were used to it. But they don’t look like classical photos. We are too familiar to see rectangular images in galleries and magazines so a square can also be the photographer’s job. On the other side, vertical images look amazing but take most space on user’s screen. It’s little more difficult to compose them for most photographers. They have to choose a different aspect ratio.
You have to publish images regularly. To be more effective, you have to find a pattern and be with it to be more effective. If you have posted pictures daily, you can still get the same level of engagement. Once you break the pattern, you will see your stats declining. Your image will get weaker impact if you don’t post for few days.